During the session, Gerry Gould – president of Gerry Gould & Associates – will share specific steps, tips and techniques that grab and hold a potential customer’s interest, reveal their true intentions, exposes their value drivers, and deliver a transparent, upfront approach to obtaining more sales and profits.
Agent Entrepreneur eXchange (AEX), is an innovative experience designed specifically for agents to connect with other professionals and suppliers, taking place Oct. 2–5 in New Orleans.
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While some networking events might require you to spend your time walking around a crowded convention hall, hoping to make the connections that are truly worth your time, AEX takes a different approach... Bringing together a select group of qualified and approved agents and suppliers, AEX grants you unfiltered access to sit across from fellow leaders in the industry.
On October 3, AEX attendees will join Gerry Gould, president of Gerry Gould & Associates, for his session: "Getting Back to the Basics"
Over the past few years, demand and inventory issues have diminished ’The Art of Selling.' As inventories start to increase, supply and demand is less of a concern for customers. That mindset, along with our current economic interest rate woes, amplifies the need for better trained, professional and well-informed sales and F&I staff. “Getting Back to the Basics” will take you back and into the future by sharing a sales and F&I process that is focused on the customer experience.
During the session, Gerry Gould will share specific steps, tips and techniques that grab and hold a potential customer’s interest, reveal their true intentions, exposes their value drivers, and deliver a transparent, upfront approach to obtaining more sales and profits.
“Prior to the pandemic, an effective sales process was focused on exceeding a potential customer’s expectations. There were specific steps and sequences that led them down the road to the sale," said Gould. "That all changed during the pandemic and we lost sight of the potential those steps produced as we became conditioned to a customer saying: 'if you have it or can get it, I’ll buy it.' Now it’s time to recondition ourselves and get back to the selling fundamentals of our business.”
For additional information visit the event's website.
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