Reynolds, Draiver Elevate Dealer-Customer Experience With Uber for Business

The Reynolds and Reynolds Co. and Draiver, a leading on-demand vehicle delivery service, forged a strategic partnership to advance automotive dealerships’ ability to retail anywhere. The companies launched a seamless way for dealerships to request rides with Uber from within the dealer management system. The integration with Uber for Business allows dealership service departments to request rides for customers to and from the shop, conveniently offering a thoughtful solution while they're without a car.

Customers on a Reynolds DMS are now able to access Draiver directly from ERA-IGNITE and request rides with Uber without leaving the system or opening another application, providing full visibility from one centralized system. The process automatically populates destination and other information, while pulling estimates for time, cost and type of rides available. Additionally, the cost of the ride is now visible within the DMS and can easily be reported for all kinds of work, including warranty repairs.

“In the past, the process of securing and getting reimbursed for ride-sharing has been disjointed, inefficient and cumbersome for some dealerships,” said Jason Sideris, vice president of fixed operations product management for Reynolds and Reynolds. “In automotive retailing – and especially in dealership service departments, where every second counts – the slightest delay can cause loss of profit. We’re giving dealerships a better, faster, more cost-effective way to meet their customers’ needs.”

Susan Anderson, Global Head of Uber for Business and Business Development at Uber, said, "Providing a top-tier experience for customers is a must for car dealerships. Uber for Business leverages the power of the Uber platform to offer elevated transportation solutions for dealerships, while integrating into industry software to optimize day-to-day operations. Anecdotally, riders have shared that they prefer rideshare compared to other transportation options like shuttles or loaner vehicles.”

Sideris added that, “Our new integration with Draiver gives dealerships the opportunity to provide an exceptional experience consistently with Uber for Business, which can increase customer satisfaction scores and revenue. Across the nation, dealerships are sharing how they’ve benefited from providing pickup and delivery options to service customers, resulting in increased retention and gross profit. But executing seamlessly is no easy task – it requires real-time communication with the customer, which most dealerships aren’t able to accommodate.”

Originally posted on Auto Dealer Today