Shawn McCool, Game Changer iTapMenu

1. Please give a brief overview of your mobile offering.

iTapMenu is an all-new version of the F&I menu utilized on the iPad. The patented application provides an industry exclusive menu structure and true "drag and drop" capabilities with instant calculations.

2. Which mobile devices are supported?

We support all version of the iPad.

3. Have you developed a specific mobile application or have enabled your software for mobile devices?

iTapMenu is enabled to work on the iPad.

4. Explain the way you expect the F&I manager to use your mobile solution.

There are many ways an F&I Manager can use iTap. Some have simply replaced their paper menu with iTapMenu. Others have made it a truly "mobile" menu and use it outside of their F&I office. We encourage customer interactivity but would not recommend giving the iPad to the customer.

5. How will this enhance the sales process for the F&I manager?

iTap creates a "shift" in relation to the customer experience. The "drag and drop" technology allows truly customized options. You are no longer "boxed in" to the pre-created menu offerings. In addition, each product has "equal opportunity" to be selected and purchased because of the unique menu structure and this technology.

6. Does your product benefit agents?

We continue to grow our business through the independent agent and view them as vital to our success and the industry in general. iTap clients have reported a much higher "product per delivery" score compared to other menu structures and providers. Therefore, the independent agent will produce more product sales resulting in more commissions. In addition, we have numerous independent agents that have used iTap as their primary training solution which has resulted in acquiring dealership business through the partnership.

About the author

Toni McQuilken

Editor

Toni McQuilken is the managing editor for AE Magazine and P&A Magazine. She has a decade of editorial experience in the trade publishing world, across several industries, including print and graphics, as well as hospitality and technology. To contact her, e-mail [email protected].

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