Protect Tomorrow. Embrace Today.™


Protective Asset Protection has been providing F&I solutions for the automotive industry since 1962. We proudly serve over 8,000 franchise and independent dealerships throughout the U.S. and Canada by providing innovative products, solutions and training. Our portfolio consists of vehicle protection plans, GAP coverage, credit insurance and dealer participation programs that provide opportunities to generate revenue while helping consumers protect their tomorrow, so they have the freedom to embrace today.


We deliver value by building long-term relationships and offering innovative solutions to maximize F&I revenue.  Our passionate is to help improve dealers’ bottom-line results while providing unmatched customer service, training,  claims processing, experienced underwriting and administration and new technologies.


Our parent company, Protective Life Corporation, has been serving the needs of customers since 1907. Collectively, four core values guide everything we do: Do the Right Thing, Serve People, Build Trust and Simplify Everything.


Contact Protective Asset Protection to learn more.