Resource Automotive Announces Training Initiative with Chrysler

CHICAGO - Resource Automotive, Inc. has reached an agreement with the Mopar division of Chrysler Group LLC to provide dealers with wholesale mechanical parts training and support.

Resource Automotive will provide Chrysler, Dodge, Jeep and Ram dealerships with proprietary methodology, market strategy, process, training, outside sales implementation and support aimed at conquesting wholesale mechanical parts sales from the aftermarket parts manufacturers and distributors that currently dominate the segment. The program takes a holistic approach based on extensive market research and Resource Automotive's subject matter expertise.

"Through this program, dealers will benefit from additional revenue and Mopar will increase its market share," said John England, president of Resource Automotive Solutions.

"Mopar recognizes the size and scope of this market segment and the great opportunity it represents for Chrysler and our franchised dealers," said Jim Sassorossi, director of Mopar Sales & Marketing. "Customers prefer original Mopar parts, and now they will be even easier to obtain."