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digital marketing

Car Buyers Are Back, Just Not in the Dealership

In order to succeed in this new normal, dealerships will need to evolve and leverage the modern technologies available to them in order to meet consumers where they are – in their homes.

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21 Digital Marketing Resolutions for 2021

Consumers have become accustomed to the conveniences technology provides, so here are the digital marketing resolutions every dealership and dealer-partner needs to keep in mind in 2021.

Automotive Dealers Recognize Digital Air Strike as Leader in Social Media, Reputation Management and Digital Marketing

Digital Air Strike won three awards in the 16th annual Dealer’s Choice Awards program where auto dealers selected their favorite companies.

Study: Slashing Budgets, Pandemic Auto Shoppers Are Eager for Online Tools and Promotions

Adtaxi releases results from new ‘Coronavirus and Automotive’ survey.

Report: Car Buyers Prefer Full-Motion Walkarounds

Flick Fusion reports consumer views of full-motion walkaround videos grew at a 20% clip in Q1, outpacing stitched-photo videos and accounting for 18% of all inventory video views.

JD Byrider Adds HomeNet Imaging Solution

HomeNet Automotive has partnered with J.D. Byrider to give affiliated dealers access to HomeNet’s SnapLot 360 vehicle-imaging platform.

CDK Global to Acquire ELEAD1ONE

HOFFMAN ESTATES, Ill. and ATLANTA — CDK Global Inc. today announced it has entered into a definitive agreement to acquire ELEAD1ONE. The value of the transaction, which was unanimously approved by CDK’s board of directors, was not disclosed. The deal was first reported on Sunday by The Banks Report, which described the acquisition as checking off ... Read More »

DealersLink to Unveil Vehicle Pricing Tool at NADA Show 2018

BROOMFIELD, Colo.  — Integration and networking technology provider DealersLink today said it will unveil a new-car pricing tool at the NADA Show 2018, which will take place March 23-25 in Las Vegas. Dealerslink officials will be on hand inside Booth No. 337N to demonstrate the firm’s new-car pricing tool as well as its dealer-to-dealer Marketplace, ... Read More »

Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads

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CDK Global, CarGurus Partner on New Marketing Solutions

HOFFMAN ESTATES, Ill. — CDK Global today announced a strategic relationship with online automotive marketplace CarGurus. Through this collaboration, users of CDK websites will gain exposure for their inventory on CarGurus.com as well as leads from CarGurus shoppers. CDK will also leverage CarGurus’ anonymized, aggregated data in its suite of automotive digital marketing solutions, allowing ... Read More »

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