GM, Tesla, Lincoln Get Loyalty Nods
S&P Global Mobility says brand loyalty, after taking a hit during the pandemic, is making a comeback.
S&P Global Mobility says brand loyalty, after taking a hit during the pandemic, is making a comeback.
Study finds them more willing to shop brands as inventories grant more choices.
A J.D. Power brand loyalty study finds most car buyers return to the same brand when trading in their used vehicles.
LOUISVILLE, Ky. – Maximus Auto Group (MAG), the first company of its kind to connect its services to customers via smartphones, has added custom, white-label branding to its patent-pending app, MyCar Mobile. This new feature will allow dealers to match the app’s branding with their dealership’s brand. “Since we thrive on the loyalty of our ... Read More »
SCHAUMBURG, Ill. — Experian Automotive found that the longer consumers owns their vehicles, the less likely they are to buy their next vehicle from the same brand. Average length of ownership in the first quarter of 2014 was 7.75 years, a number which correlated with a brand loyalty rate of 49.5%. In Experian’s analysis, the ... Read More »
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