ORLANDO, Fla. — US Equity Advantage has received the top-ranked Diamond award in Auto Dealer Today’s 2019 Dealers’ Choice Awards. The win marks USEA’s fifth consecutive first-place ranking in the seven years since Biweekly Payments was added as a category to the program, which was designed to recognize the industry’s best product and service providers. The company also earned the second-place Platinum award in 2014.

“USEA has continued to perform as voter participation in the Biweekly Payments category grows,” said Tariq Kamal, associate publisher, Bobit Business Media Dealer Group. “Recognition from dealers is hard-won, and to earn any number of Diamond awards in any category is a special honor.”

The 15th annual Dealers’ Choice Awards were based on a survey open exclusively to dealers and dealership personnel throughout the month of May. Participants submitted write-in votes in 35 categories, scoring auto retail vendors, suppliers, and finance sources on quality, value, customer service, and whether they would recommend the company to another dealer.

“Our dealer partners value the full customer lifecycle of benefits that our AutoPayPlus service delivers, from helping car buyers better afford their loan payment and purchase additional F&I products to trading out earlier and returning to the dealer in a positive equity position,” said USEA CEO Robert Steenbergh. “Earning this award year after year validates the tremendous asset we provide in a highly competitive marketplace.”