Articles

Sales•by Walt Dobrowski•March 9, 2021

The Why Behind the Showroom Greeting

No matter what product you sell or whether it is in person or over the phone, the first impression will have a great effect on your ability to help the customer make good decisions.

Industry•by Tim Blochowiak•March 4, 2021

The Importance of Understanding What Motivates Different Generations

Dealers today understand that the value of personalization can exponentially drive the opportunity of maximizing profit potential — the same is true when selling F&I products to consumers.

Industry•by Rusty West•March 2, 2021

A Micro-Chip Shortage Will Impact Supply – Does it Have to Disrupt the Consumer Shopping Experience Too?

The shortage will make accurate incentives and rebate setting more challenging for the manufacturers. In turn, dealers will struggle with how to set prices and payment offers as a result.

Industry•by Brandie Linfante•February 24, 2021

Maintaining Business Growth in Times of Crisis

Crisis management planning seems like a foreboding and thankless task to many business owners and managers, but 2020 taught us that we need a crisis management plan.

Sales•by Erica Sietsma •February 22, 2021

The Rise of OTT Advertising: Why Dealers Need to Stream their Ads and Inventory

Streaming is the new black, and that means it’s never been a better time for dealers to get on board and add OTT advertising to their brand's media mix.

Meet the Executive•by Staff•February 18, 2021

A New Era: Walser Automotive’s Paul Walser Leads NADA as 2021 Chairman

As Paul Walser steps into the role of chairman of National Automobile Dealers Association, the Minnesota dealer will aid members in ushering in a new era of auto retail and overcoming the challenges presented over the course of 2020.

F&I•by Steve Memolo•February 11, 2021

Understanding and Profiting from Reinsurance

Reinsurance helps dealers increase profits, but your plan needs checks and balances. Done correctly, reinsurance puts you in the driver’s seat and headed towards a more secure, profitable future.

Product & Technology•by Krys VanSlyke•February 11, 2021

21 Digital Marketing Resolutions for 2021

Consumers have become accustomed to the conveniences technology provides, so here are the digital marketing resolutions every dealership and dealer-partner needs to keep in mind in 2021.

Sales•by Andrew Rodriguez, Matt Sonetto, and Ken Stellon•February 9, 2021

Five Critical Techniques to Improve CSI

Customers long forget what repairs were done, but what keeps a great many coming back year after year is how they feel walking away, and the Customer Service Index is the closest measurement we have that gauges that feeling.

Industry•by Terry O'Loughlin•February 3, 2021

When The Federal Trade Commission Speaks, Dealers Should Listen

If dealers observe a modicum of compliance protocols, they can contain almost all regulatory perils. Dealers and their trade organizations are a formidable political force and should be lobbying together.

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