
Changes in the industry make it necessary for dealers to optimize their media spend in the digital realm.
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Dealerships should focus on selling products to cash and credit union financing customers rather than trying to convert them to finance deals, although they shouldn’t discount the latter.
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Personality is every agent’s most important product. Take an inventory of your positive traits and eliminate the negative characteristics that may be holding you — and your agency — back.
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Seizing every opportunity helped McKinley steadily move up the ranks.
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Focusing on the buyer above all apparently does lead to success.
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Income levels and PVR continue to increase, finds Finance Manager Training’s 2023 Survey of Finance & Insurance managers and directors.
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Make customers your partners in the process, not an audience.
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