IRVINE, Calif. – Digital Motors®, which is revolutionizing the way car dealerships sell their vehicles online, announced a strategic partnership with digital financing innovator eLEND Solutions™ to facilitate an integrated auto buying and financing experience.

This platform is key to our mission to get customers through the entire process in under an hour.

The integration ensures that auto dealers get precise information about each customer’s credit qualifications and, therefore, can transact on the quoted vehicle payments.  This actively moves customers down the sales funnel, transitioning them from shoppers into buyers – all from the convenience and safety of their homes. Through this integration, buyers of new or used vehicles of all major brands can configure purchases directly from the dealership’s website and instantly apply for leasing or financing online.

“The integration of digital financing seamlessly extends online browsing into online car buying, significantly speeding up the sales and F&I process,” said early adopter Jon Gray, President of Orange Coast Auto Group, a major Chrysler Dodge Jeep RamFIAT dealer. “This platform is key to our mission to get customers through the entire process in under an hour.”

Digital Motors provides state-of-the-art online stores for car dealerships as an extension to their existing websites. Car buyers are presented with transactable lease and finance offers on VIN-specific vehicles in inventory. With the help of eLEND Solutions, consumers can instantly apply for credit online and get access to the same lease and finance options presented at the dealership.

With more and more customers conducting their purchases remotely, dealerships need robust online stores that allow dealers to transact with customers rather than merely capturing leads.

“The partnership with eLEND Solutions provides our dealer clients with additional online store capabilities,” explained Andy Hinrichs, CEO of Digital Motors. “A fully integrated digital purchase and finance experience increases online sales conversion and drives efficiencies for the retailer.”

eLEND Solutions offers the retail auto industry a certified secured platform that enables consumers and dealers to exchange PII information such as credit application, credit report and compliance data, empowering dealers to structure and finalize all the details of a sale before heading out for the remote delivery.

“We are excited to partner with Digital Motors to help power their frictionless, digital path-to-purchase experience," said Pete MacInnis CEO of eLEND Solutions. "The integration of our digital credit and finance platform with Digital Motors’ digital retailing platform enables auto dealerships to quote qualified deal structure terms in a secure, contactless online environment, facilitating remote, fundable contract negotiations.”

Built by seasoned auto tech entrepreneurs, Digital Motors is quickly gaining recognition as an innovation leader throughout the automotive industry.

Read: Black Book Integrates with ReconVelocity’s New ReconMatch

Originally posted on Auto Dealer Today

About the author