TYSONS, Va. –– The National Automobile Dealers Association (NADA) announced its new NADA Analytics platform that will become a central data reporting hub exclusively for dealers in NADA 20 Groups.
The new platform gives subscribing 20 Group members the ability to navigate, view and compare different reports that compile data from a variety of sources. These sources include Google Analytics and Facebook, and industry-specific third-parties such as Cox Automotive (Autotrader and vAuto).
To launch this new platform, NADA has teamed up with Orbee Auto, a leader in automotive dealership analytics, to develop standards and systems for the next generation. Together with Orbee Auto, NADA will be showcasing the new NADA Analytics platform at the 2020 NADA Show.
“This platform is going to vastly improve the way dealers analyze their business and make decisions,” said Steve Park, NADA Vice President of Dealership Operations. “Dealers have a gold mine of data within their stores, and through the NADA Analytics platform, participating dealers will be able to make better and smarter decisions in their business development center, internet sales, and digital marketing operations.”
NADA and Orbee Auto have worked together to build a foundation that supports the entire ecosystem enabling seamless integration of additional sources that will provide insight into the various departments within dealers’ retail automotive operations. The 20 Group moderators will work closely with dealers in their groups to facilitate the sharing of learnings and best practices with one another.
“Bringing Orbee’s vast digital marketing knowledge to the NADA Analytics platform enables us to assist dealerships in leveraging data to gain a competitive advantage,” said Daniel Kim, Chief Executive Officer and Co-Founder of Orbee Auto, who is also a frequent guest speaker at NADA 20 Groups and Academy.
“We are excited to showcase this new product offering and reinforce NADA’s position as the go-to resource for franchised new-car and -truck dealers looking to improve operations and profitability through education, consulting and training,” said John Beckman, Senior Vice President of Dealership Operations.
NADA Analytics offers multiple resources to help dealers learn how analytics applies to their digital marketing, as well as an editorial section that allows dealers to stay up to date on the latest automotive industry news published by NADA and other participating third parties.
“As the platforms to reach and engage consumers evolve, it is important to have accessible data that is actionable for dealers in driving business decisions,” said Atul Patel, Chief Operating Officer and Co-Founder of Orbee Auto.
NADA invites dealers to experience a live demo of this exclusive new platform at the upcoming 2020 NADA Show in Las Vegas at the NADA booth (#3236C) or Orbee Auto booth (#3644C).
Originally posted on F&I and Showroom