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An Interview with Digital Air Strike’s Jason Barrie

In today’s dealership environment, strong data is the play. But keep in mind, it’s not just technology, it’s about the dealership experience.

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Social Media Recruitment Strategies for the Modern Agent at Agent Entrepreneur Experience

Diane Uzelac of AutoCareersOnline will deliver a presentation at Agent Entrepreneur Experience on Feb. 22.

How Credit Technology Can Empower Your Customers

By leveraging credit technology, dealerships can process a transaction in less than 30 minutes and put the process in the hands of the consumer.

Can You Hear Me Now? Social Listening for Success

By utilizing social listening, you create the opportunity to improve the value of the customer experience in every area of the dealership.

Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads

NADA Hires Digital Media Director

TYSONS, Va. — The National Automobile Dealers Association (NADA) has hired Abram Olmstead as its digital media director. Olmstead will oversee the NADA’s communications efforts across all digital platforms, as well as lead the development of the association’s strategy for using online platforms to communicate with and market to both internal and external audiences. “In ... Read More »

EasyCare Named Finalist in Digital PR News Awards

NORCROSS, Ga. — F&I product provider EasyCare is one of three finalists vying for Digital PR News’ “Online Community” award, a competition that recognizes outstanding digital communications and campaigns. The award will be handed out at weekly publication’s Digital PR Award luncheon on Nov. 9 in New York City. The F&I product provider’s Love the ... Read More »

J.D. Power: Tech-Focused Car Buyers Consume Media at High Rates

WESTLAKE VILLAGE, Calif. — Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media — Internet, television and magazines — at high rates, according to the summer edition of J.D. Power 2015 U.S. Automotive Media and Marketing Report. The report provides a comprehensive view on the factors that influence consumers’ ... Read More »

Digital Air Strike Announces the Winners of the 2nd Annual Social Media and Reputation Awards

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Joint Workshop By B.J. Mendelson and Ross Digital Direct at NADA 2014 to Focus on Social Media