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Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads

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NADA Hires Digital Media Director

TYSONS, Va. — The National Automobile Dealers Association (NADA) has hired Abram Olmstead as its digital media director. Olmstead will oversee the NADA’s communications efforts across all digital platforms, as well as lead the development of the association’s strategy for using online platforms to communicate with and market to both internal and external audiences. “In ... Read More »

EasyCare Named Finalist in Digital PR News Awards

NORCROSS, Ga. — F&I product provider EasyCare is one of three finalists vying for Digital PR News’ “Online Community” award, a competition that recognizes outstanding digital communications and campaigns. The award will be handed out at weekly publication’s Digital PR Award luncheon on Nov. 9 in New York City. The F&I product provider’s Love the ... Read More »

J.D. Power: Tech-Focused Car Buyers Consume Media at High Rates

WESTLAKE VILLAGE, Calif. — Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media — Internet, television and magazines — at high rates, according to the summer edition of J.D. Power 2015 U.S. Automotive Media and Marketing Report. The report provides a comprehensive view on the factors that influence consumers’ ... Read More »

Digital Air Strike Announces the Winners of the 2nd Annual Social Media and Reputation Awards

Joint Workshop By B.J. Mendelson and Ross Digital Direct at NADA 2014 to Focus on Social Media

Study on Social Media ID’s New Auto Purchasing Model

Finally, Guidance on Employer Social-Media Policies

Most Employees Would Refuse To Hand Over Facebook Passwords: Survey Says

Response Logix, Digital Air Strike Announce Merger