The customer is speaking loudly, they want to have it their way, and it’s forward-thinking and profit-building when we do.
New information comes out everyday that can change the dynamic in the F&I office and that requires time everyday be spent learning and researching, by finance professionals and those that work alongside of them.
When you increase the activity and effort to improve, the numbers go up and leave the average level in your rear-view mirror.
What is the secret to more consistently winning?
If you are good at discovering purpose, people will like you and trust you, and if you are selling, they will buy from you.
The danger of digital is that we will attempt to rely on it to do the things that our selling skills were intended to accomplish.
On your dealership visits, go in with three questions that will spark discussion and hopefully a planning session on how to improve.
How do we go from great to unstoppable? Move to the highest level of belief in your process and your products — conviction.
Properly and intentionally setting up your menu will maximize your ability to help customers and produce profit.
If we allow our daily routine to be void of learning new information and being reminded of the principals that guide our efforts, we begin to lose our cutting edge.
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