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Nissan Reports Significant Sales Growth
Following the release of Nissan’s 2025 fiscal year report, the automaker announced that its retail-first approach has led to a significant jump in dealer sales.
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AE Magazine
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SEARCHMENUSEARCHFollowing the release of Nissan’s 2025 fiscal year report, the automaker announced that its retail-first approach has led to a significant jump in dealer sales.
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The seasonally adjusted annual rate is estimated to be near 36.2 million, down from last August’s 40.8 million level and below July’s revised 38.3 million pace.
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The Retention Index continues to decline in August, finishing the month at 184.0 points as consumer demand for used vehicles weakened.
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Automaker won’t offer retailers buyouts as some brands have, but it will introduce sales requirements.
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Draft regulations would target bait-and-switch price ads, misleading F&I practices, and valueless F&I products.
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No-haggle prices and sizeable investments in charging infrastructure are required to sell the automaker’s electric vehicles.
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First $900 million coming to help 35 states build network of stations. President also promotes tax breaks to buy EVs built in North America.
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The Estimated Average Weekly Sales Rate continued its descent, hitting 58% last week. The Estimated Average Weekly Sales Rate hasn’t been below 60% since February of 2021.
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The report, based on Cox’s analysis of Motor Intelligence data, reported 211,609 CPO sales in August.
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Automakers have shifted to selling vehicles with better profit margins in the U.S. as supply chain shortages and shipping concerns dampen production.
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The market saw continued declines last week, with the overall rate of depreciation being consistent with what we have experienced over the last five weeks.
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