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Rick McCormick

Columnist

Rick McCormick is the national account development manager for Reahard & Associates, which provides customized F&I training for dealerships throughout the U.S. and Canada. He has more than 20 years of auto retail and finance experience. Contact him at rick.mccormick@bobit.com.

F&I Successby Rick McCormickAugust 27, 2020

Three Invaluable Principles Of F&I Success!

Agents are a trusted partner to the dealer and providing the F&I team with opportunities for training is the best way to improve performance and drive profits.

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F&I Successby Rick McCormickAugust 26, 2020

3 Decisions That Will Change Your Future!

Times of crisis change you; however, if you make the right decisions, it can leave you better than before. Here are three opportunities that should be shared with dealership leaders to inspire their team and assure a more productive future.

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F&I Successby Rick McCormickAugust 11, 2020

The Dress Rehearsal – Getting It Right!

As a result of the pandemic, dealerships have been conducting more sales transactions online, with video calls and remote vehicle delivery. It is up to every agent to help determine what resources and technology need to change to prepare the dealership for any future obstacles.

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F&I Successby Rick McCormickJune 30, 2020

Retail Reset

As a result of the coronavirus pandemic, dealerships have experienced a complete retail reset, and the dealerships you serve will be looking for more than a way to regain profits – they will be looking for answers.

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F&I Successby Rick McCormickMay 14, 2020

The 80/20 Rule of Selling

Helping F&I managers focus on the emotional component of the buying process is a key element of helping them improve numbers overall.

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F&I Successby Rick McCormickJanuary 14, 2020

Kodak Moments to Missed Opportunities

Agents can provide dealers valuable insight on what is needed in their dealership and can present the urgency of adapting to changes in the market and show them the path forward.

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Articlesby Rick McCormickDecember 13, 2019

Empower F&I and Turn Up Profits!

Do you want to put your dealers on the path to increased production and higher profitability? Check out these three advanced strategies from a training expert.

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F&I Successby Rick McCormickSeptember 19, 2019

Master the Ability That Matters Most!

The pressure on agents to deliver F&I training that increases sales and profits is greater than ever. Top trainer explains why accountability may be the missing ingredient you need to take your program to the next level.

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F&I Successby Rick McCormickAugust 8, 2019

5 Things You Cannot Teach an F&I Professional!

Use this five-point checklist to help dealer clients identify the best possible candidates for open positions in F&I.

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F&I Successby Rick McCormickJuly 8, 2019

What’s on Your Dealer Visit Agenda?

Use your next dealership visit to ensure service-contract sales and menu presentations are executed with skill and compliance. Top trainer has a three-part plan.

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