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Hannah Mitchell

Executive Editor

Hannah Mitchell is executive editor of Bobit's Dealer Group, which includes Auto Dealer Today, F&I and Showroom, Agent Entrepreneur, and Providers & Administrators publications. 

A former daily newspaper journalist, she honed her craft covering politics, business, and more for publications that included the Charlotte Observer and the Orange County (Calif.) Business Journal. She holds a master’s degree in journalism from Columbia University, and her first car was a hand-me-down Chevrolet Nova.

Learn more about Mitchell in this video below!

Articlesby Hannah MitchellFebruary 14, 2024

A Real Purchase

Buying a new car online would, for one, reduce the thrill factor.

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Articlesby Hannah MitchellDecember 21, 2023

Reputation Is Everything

It's paramount for car dealers to attract and retain customers, automotive marketing experts say, and those experts advise specific steps that can help dealerships get that most important job done and done right.

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Articlesby Hannah MitchellDecember 20, 2023

It Pays to Have a Plan

Payment service providers discuss the growing importance of their offerings.

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Articlesby Hannah MitchellDecember 15, 2023

Social Butterfly

Agent spreads the word about how platforms like Facebook and LinkedIn can help build dealership business.

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Articlesby Hannah MitchellDecember 15, 2023

Make Women Safer Behind the Wheel

Lack of crash-test dummies modeled to represent adult females is a regulatory gap that should be filled.

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Articlesby Hannah MitchellNovember 13, 2023

Autumn Reflections

In the last quarter of a bountiful year, take time to think about what may be around the bend for the auto industry and for your place in it.

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Articlesby Hannah MitchellNovember 8, 2023

The Right Approach

Consumers will respond to genuine, respectful expertise, even in tight times.

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Articlesby Hannah MitchellSeptember 13, 2023

More Power to Them

RV, power-sports prove to be a lucrative segment with loyal clientele.

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Articlesby Hannah MitchellSeptember 6, 2023

Is Your Car Color Rosy?

Study shows exterior hues matter when it comes to value, dollar value, at least.

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Articlesby Hannah MitchellAugust 1, 2023

How to Handle Cash Buyers

Dealerships should focus on selling products to cash and credit union financing customers rather than trying to convert them to finance deals, although they shouldn’t discount the latter.

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