Gerry Gould is the president of Gerry Gould & Associates, L.L.C. an automotive variable operations training company devoted to providing general agents a source for their training needs. Gerry has over three decades of automotive sales and management experience. He began his automotive career as a sales consultant at Fitzgerald Hicks Dodge in Salem, NH were his father was the general manager. Soon after Gerry and his father opened Gould Auto Sales in Lawrence, Ma, which they later sold. After the sale Gerry was hired as a sales consultant at Ira Oldsmobile-Toyota in Danvers, Ma were he swiftly moved through the ranks of virtually all front-end management positions. In 1996 Gerry joined the team of David Lewis & Associates where he dedicated his knowledge and experience to training others. Following a successful tenure with David Lewis & Associates he relocated to Florida in 2002 where he held the position of Florida Regional F&I Director for AutoNation. In 2009 Gerry accepted the position of Director of Training for United Development Systems a well-established general agent focused on performance development. Gerry has contributed his industry knowledge through speaking and presenting effective front-end sales and management process and techniques for numerous automotive groups and industry conferences. He has also published many industry articles and produced several Sales, Sales and F&I Management training videos and workshops.