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The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.
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Dealers can leverage these tips to maximize their advertising investment to connect, engage, and transact with car shoppers so they can make the most of their 2020 sales goals through the end of the year.
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Is there life after being an F&I manager? The answer is yes. But the work of an independent agent and trainer isn’t for everyone. A reinsurance expert and former dealer lists five prerequisites for what could be a highly rewarding career change.
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Recovery starts with analyzing how you look at leads. Taking advantage of the right digital tools, strategic merchandising, and the right data will help dealers recover and reimagine their business for the future.
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Portfolio has launched Portfolio Accelerate, a new web- and card-based spiff program for top-performing F&I professionals.
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Thousands of customers have purchased vehicles from the comfort of their homes. Learn how to keep them engaged when they can’t be in front of you.
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As car dealerships continue to tackle the difficulties of the pandemic, it is important to also acknowledge the ways in which this transformation has moved the needle forward.
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Agents and dealers should be taking time to review their complete lineup of F&I program offerings and portfolio of services to ensure they have the right makeup of value-added products for customers.
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When the pandemic subsides, I am convinced that the recent lessons learned will give the automotive industry new opportunities to thrive.
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The best way to counter long-term changes in consumer behavior is by embracing change through innovation.
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