Articles

Product & Technology•by Mark Vickery•November 11, 2020

Invest in the Right CRM

As our economy reopens, there’s never been a better time to embrace the technology that can give customers the experience they have become dependent on — and fond of — to take business to a new level.

Training•by Larry J. Feldman•November 10, 2020

Do You Have What it Takes to be a Closing Junkie?

Closing deals is both a state of mind and a consequence of well thought out actions. The power lies in the salesperson that focuses their laser vision onto the next person entering the dealership.

Product & Technology•by Troy Scheer•November 5, 2020

Can You Hear Me Now? Social Listening for Success

By utilizing social listening, you create the opportunity to improve the value of the customer experience in every area of the dealership.

Sales•by Jeremy Anspach•November 4, 2020

How Dealers Leveraged Fixed Ops and Digital Advertising for Recovery

Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.

Industry•by Jim Ganther•October 30, 2020

Reigning in Franken-agency

On June 29, the United States Supreme Court ruled that the structure of the Consumer Financial Protection Bureau was unconstitutional. A compliance expert shares why this matters, and why it matters to dealers in particular.

Industry•by Gil Van Over •October 28, 2020

The FTC Suggests We Buckle Up

The FTC recently issued a report that summarizes its enforcement actions, roundtable findings, consumer workshops, and in-person interviews with 38 Washington D.C. metro-area consumers focused on deceptive advertising practices, spot-delivery, and voluntary protection products.