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While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.
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The needs arising from the pandemic have accelerated the needs of dealers to welcome digital innovation and the ability to provide an enhanced customer digital retailing experience will accelerate your revenue growth and drive loyalty.
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Whether we choose to keep a leaner staffing model, hire a different caliber of employee that requires more compensation, or grow our expectations for what we can sell per month, there is no looking back — and that is good for business.
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Video is a great way to reach customers to communicate how they want to receive their vehicles.
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By all reports, billions of records have been exposed by reported data breaches. If the unthinkable occurs, having a well thought out data breach response plan will help you manage the challenges you will face.
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As our economy reopens, there’s never been a better time to embrace the technology that can give customers the experience they have become dependent on — and fond of — to take business to a new level.
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Closing deals is both a state of mind and a consequence of well thought out actions. The power lies in the salesperson that focuses their laser vision onto the next person entering the dealership.
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By utilizing social listening, you create the opportunity to improve the value of the customer experience in every area of the dealership.
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Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.
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On June 29, the United States Supreme Court ruled that the structure of the Consumer Financial Protection Bureau was unconstitutional. A compliance expert shares why this matters, and why it matters to dealers in particular.
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