Auto Brands Hold the Line on Retention

A flat national rate despite inflation and other financial challenges shows industry loyalty stability, annual Reynolds and Reynolds research finds.

Auto Brand Loyalty Dips

Midyear numbers show strong conquest competition picking up post-pandemic shoppers.

Brand Retention Takes a Hit

2024 saw loyalty erosion as consumers took advantage of better conditions on their end.

Reynolds Releases Annual Retention Report

The report examines post-pandemic trends.

vAuto Launches Inventory Management And Pricing System For New Cars