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Warning letters sent by the Federal Trade Commission to dealers suspected of deceptive pricing have retailers and the agents who counsel them on edge. Read past the headlines to get and stay compliant.
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Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.
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Dealers will be buyers of social media, direct marketing, & SEO to attract customers.
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