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SANTA MONICA, Calif. — Automotive lease volume reached an all-time high of 4.3 million vehicles in 2016, according to the latest Lease Market Report from Edmunds, account for 31% of new-vehicle sales in 2016. That’s up from 29% in 2015. Over the past five years, lease volume has grown by 91%. And as the popularity ... Read More »
Read More →TORRANCE, Calif. — On Thursday, February 16, 2017, at 11:00 PT/2:00 p.m. ET, Podium will host a free webinar “7 Quick ways to drive purchase decisions with online reviews,” with Director of Automotive Sales Dan Wright and Vice President of Marketing Nico Dato. We all know that selling cars is a competitive business, so standing out ... Read More »
Read More →SANTA MONICA, Calif. — Edmunds.com has updated its mobile app with a new feature that allows shoppers to send text messages to dealers. Edmunds texting solution uses a phone’s native texting platform, meaning all smartphones are capable of messaging dealers without relying on any other apps. Edmunds says that 34% of car shoppers told the company ... Read More »
Read More →SANTA MONICA, Calif. — Edmunds today pulled an online advertising campaign designed to promote its Price Promise program after backlash from dealers. The campaign, which was launched Monday, included four YouTube videos that depict a cashier trying to overcharge customers for items at a grocery store, then haggling with shoppers who refused to pay. At ... Read More »
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