Diamond Ceramic Coating — It’s Not a Cover Up, It’s an Investment

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One major example of an F&I product that every consumer could benefit from — but which many fail to understand the value of — is paint and interior protection. And more specifically, ceramic coatings.

Ceramic coatings are a class of paint protection products that provide long-lasting and superior surface to the vehicle, and, unlike wax, form a semi-permanent bond, so they don’t require regular reapplications. Diamond ceramic coatings, in particular, provide a lustrous shine while being especially resistant to wear and tear.

In this whitepaper from ECP, you will learn what ceramic coatings are and how to counter the five myths and misconceptions that customers will raise as objections, including:

• Will it void my warranty?
• Does it make my car scratch-proof?
• Ceramic coatings are meant for people who don’t take care of their cars.
• Ceramic coatings are only for new vehicles.
• Anyone can apply a ceramic coating.

You will also learn practical tips that you can use to successfully sell this F&I product, helping to improve customer satisfaction and retention.

By ECP Incorporated