James (Jim) A. Maxim Jr., serves as President and CEO of MaximTrak Technologies, and oversees the strategic direction of the company’s domestic and international operations. As a hands on operator, Jim is actively involved with client relations as well as technology innovation, product design & development, keeping MaximTrak relevant in today’s fast paced environment. As the recipient of CIO Review Magazine’s “Top 20 Most Promising Automotive Tech Solutions Providers 2015” Award, Jim’s mission is to stay on the cutting edge, providing agents and dealers with interactive, next-gen tools that enhance the consumer experience in the dealership. Prior to launching MaximTrak, Jim Maxim served in leadership positions at General Electric and Lucent Technologies in Mergers & Acquisitions and Corporate Finance. Jim currently resides outside Philadelphia, Pennsylvania with his wife, Alison and two children James and Dylan.
Dealers are bombarded with new solutions designed to make F&I smooth, sophisticated, and stylish. Agents must keep them focused on technology that facilitates the process.