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Digital Marketing

Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads

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CDK Global, CarGurus Partner on New Marketing Solutions

HOFFMAN ESTATES, Ill. — CDK Global today announced a strategic relationship with online automotive marketplace CarGurus. Through this collaboration, users of CDK websites will gain exposure for their inventory on CarGurus.com as well as leads from CarGurus shoppers. CDK will also leverage CarGurus’ anonymized, aggregated data in its suite of automotive digital marketing solutions, allowing ... Read More »

New Report Reveals ‘Apparent Consumer Appetite’ for Chatbots

BOCA RATON, Fla. — A new study reveals an apparent appetite among consumers for chatbots, but it concluded that these digital boxes that allow customers to converse with a human or AI-enabled bot still have ways to go before impacting business. Released today by mobile marketing firm 3Cinteractive Corp. (3C), the Chatbot Consumer Report provides ... Read More »

TEGNA to Spin Off Cars.com

MCLEAN, Va. — Cars.com is going public, the firm’s parent company, TEGNA Inc., announced on Wednesday. According to its announcement, the digital automotive marketplace will be spun off, creating two independent publicly traded companies. TEGNA, which was called Gannett until it spun off its newspaper business last year, is the largest broadcast station group among ... Read More »

Dealer.com Becomes Primary Web Platform for Cox Automotive Clients

ATLANTA — Cox Automotive announced that the Dealer.com website solution will serve as the primary solution for Cox Automotive customers. Current users of VinSolutions’ website product will migrate to the Dealer.com platform beginning in early 2016. During the migration, which should be completed within 24 months, all VinSolutions website clients will be fully supported under ... Read More »

7 Digital Marketing Tips to Expand Your Small Business

AutoNation Discusses CFPB, Digital Push

FORD LAUDERDALE, Fla. — In a quarter in which it posted record second-quarter earnings per share (EPS) from continuing operations, AutoNation’s F&I operations realized an 11.5% increase in revenue from a year ago and a $9 million, or 5%, increase in total gross profit. Average gross profit per vehicle retailed for the nation’s largest auto ... Read More »

J.D. Power Acquires Korrelate

Cory Mosley Launches Online Training Center

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