Learn to effectively serve, help and solve, and increase your personal performance and that of your team while building lasting relationships in and outside of the store.
It is critical to look at what happens with your sales team once a lead is submitted. Meet the consumers where they are and you’ll see the sales roll in.
While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.
As car shoppers enter their personal information in web forms in search of the best offer, it’s important for dealers to have clear guidelines on data they collect.
You need to always be on the lookout for the next opportunity in your store where you can add value. Spend your time crafting your pitch and building your process to perfection.
Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?
The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.
Black Book recently published an update to their weekly COVID-19 Market Insights.
As car dealerships continue to tackle the difficulties of the pandemic, it is important to also acknowledge the ways in which this transformation has moved the needle forward.
The North America power sports market share is anticipated to gain significant traction, owing to favorable initiatives from local & regional governments towards off-road activities.
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