There are four definitive areas where F&I professionals can and should excel.
Properly and intentionally setting up your menu will maximize your ability to help customers and produce profit.
If we allow our daily routine to be void of learning new information and being reminded of the principals that guide our efforts, we begin to lose our cutting edge.
Three ingredients are necessary to consistently execute a winning performance in the F&I office.
Taking the natural gifts we have and working daily to grow and add to our skill set will make anyone a success.
When a customer encounters a true F&I professional, they are pleasantly surprised and the level of trust leads to open discussions and great outcomes for everyone involved.
Genuinely caring about your customer is the most effective manner to help them buy the products they need —it's the same way we want to be ‘sold’ when we are buying.
When customers feel free to speak and share their opinions, they feel understood. F&I professionals that intentionally make the conversation a two-way interaction build high levels of trust and profits.
Insight presentations are today; features and benefits presentations are so yesterday…and hopefully will soon be as hard to find as a Blockbuster store.
CNA National is offering live, online training in coordination with Reahard & Associates.
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In