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marketing

Social Butterfly

Agent spreads the word about how platforms like Facebook and LinkedIn can help build dealership business.

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DealerOn Acquires fusionZONE Automotive

DealerOn said fusionZONE clients will benefit from DealerOn's resources and technology.

Affinitiv Upgrades Data-Management Console

Enables clients to measure and benchmark results across multiple solutions, tracking productivity more effectively across all dealers within a group.

PureCars Acquires Customer Data-Management Platform

Addition of first-party data-cleansing and secure storage provider AutoMiner enhances PureCars’ ability to improve effectiveness of sales, fixed operations and retention-marketing programs.

PureCars Releases OTT Advertising

Growing medium offers low CPM, dynamic messaging, & segmented data for personalization & reach.

A Much-Needed Alignment for Dealers and OEMs

The best way to counter long-term changes in consumer behavior is by embracing change through innovation.

GWC Warranty Appoints Director Of Marketing Strategy

WILKES-BARRE, Penn. – GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has promoted Mike Silverman to the position of Director of Marketing Strategy. Silverman joined GWC Warranty in 2014 as the Manager of Product Strategy, and has since overseen product improvements and new ... Read More »

GWC Warranty Appoints Strategic Brand Manager

WILKES-BARRE, Pa. – GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, announced the addition of Therese Pramick as its new Strategic Brand Manager. As a member of the Marketing Department, Pramick will be responsible for developing strategies that increase GWC’s brand awareness and ... Read More »

KAR Subsidiary Names VP of Sales and Marketing

Preferred Warranties Inc. (PWI), a business unit of KAR Auction Services Inc., today announced the appointment of Ryan Warzynski as vice president of sales and marketing. In his new role, Warzynski will direct all sales, marketing and training department, while providing strategy for all sales and marketing campaigns nationwide, the company stated. Warzynski first joined ... Read More »

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ProMax to Distribute Black Book’s New Bullseye Prospecting Solution

LAWRENCEVILLE, Ga. — Black Book has announced a distribution agreement with ProMax to help expand the footprint of its new Bullseye Prospecting turnkey platform for dealer marketing campaigns. As part of the agreement, ProMax will market Bullseye Prospecting to its network of auto dealers throughout the United States. “ProMax had the opportunity to conduct an ... Read More »

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