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Company Overview


Founded in 2011, RoadVantage® is led by industry veterans focused on one goal: Building the best automotive aftermarket ancillary product company — from the ground up. At RoadVantage, we are passionate about providing superior protection and an exceptional customer experience, and we're setting the new industry standard as a result.

Why is RoadVantage the Fastest-Growing F&I Provider?
A Better Experience – We’ve Got It Covered.

Vision: Taking F&I to a New Level.

  • First to market with progressive programs.
  • First to offer 7-year terms on all products, chrome/chrome-clad (now an industry standard), and the industry’s first bundled options program.
  • Only provider offering True Coverage for the exclusions that commonly cause problems.
  • Dealer-Admin Portal enables eRegistration, eContracting, eRemittance and online claims.
  • Mobile app provides easy, polished, lightweight presentations.

Integrity: Delivering an Exceptional Customer Experience.

  • Headache-free claims: Focus on first-contact resolution for greater claims efficiency and customer satisfaction.
  • The dealership’s service department plays a key role in dealership installations.
  • Online training, weekly webinars and self-service tools available to agents and dealers.
  • In-House Claims Center open six days a week with skill-based universal queue with multiple touch points (phone, chat, email, fax, online claim filing).

Excellence: Innovative Products, Superior Service, Unparalleled Coverage.

  • In side-by-side comparisons, RoadVantage consistently offers more comprehensive coverage.
  • 97% of claims approved within 8 minutes.
  • RoadVantage won a Platinum Dealer’s Choice Award for F&I Products in 2016 and a Gold award in 2015.
  • Headquartered in Austin, Texas with six regional offices, RoadVantage was founded by former IAS CEO and 30-year veteran Garret Lacour, who cofounded IAS in 1984 and grew the company to a national ancillary products provider. RoadVantage is led by a team of seasoned experts including two former mega dealers, each with more than 30 years of retail experience.

Accountability: RoadVantage is Backed by the Best.

  • Assured compliance, licensing, availability.
  • All products fully insured by an A.M. Best “A” rated insurance company.
  • Successful completion of SOC SSAE Type I and Type II Audits.
  • Assured compliance for all programs.
  • Licensed Service Contract Provider, Vehicle Protection Product Warrantor and Motor Club. Member of MVAPA.
  • RoadVantage’s General Counsel is an ancillary products compliance expert with in-depth experience in regulatory processes.
Click here to see the brochure for more details »



Only RoadVantage offers True Coverage: A fresh approach to F&I that simplifies contract language and dramatically reduces the exclusions that typically cause claims headaches.

Tire & Wheel Protection

Tire & wheel repair and replacement coverage offers some of the best benefits in the industry.

RoadVantage Bundles

With multiple options to choose from, you can select the right protection for your customers.

Dent & Ding Protection

Offers protection for vehicles against minor dents and door dings with Paintless Dent Repair (PDR)— a process developed by automobile manufacturing teams.

Theft Protection

RoadVantage offers several products to protect vehicles from theft by professional or amateur thieves.

Key Replacement Protection

In the event a key is lost or damaged, a replacement will be provided.

Interior/Exterior Repair

Our advanced-formula products protect your vehicle’s exterior finish against the harmful effects of environmental conditions, while also protecting your interior finish from stains and accidental spills.

Windshield Repair/Replace

Windshield Repair is a permanent process. If the windshield is not repairable, it will be replaced.

GAP Protection

Pays the difference between the loan balance and the actual value if the vehicle is stolen or totaled in a collision.


RoadVantage Videos


The RoadVantage Dealer video demonstrates the value of F&I products and is designed to educate customers and drive interest in F&I protection for their vehicle purchase. The video highlights some of the robust coverage in our Preferred bundles, such as coverage for construction zones and metal plates on the road.


True Coverage is a fresh approach to F&I that simplifies contract language and dramatically reduces the exclusions that typically cause claims headaches for dealerships and their customers. RoadVantage has applied True Coverage to its entire product line.


A Better Experience – We’ve Got It Covered.



Contact Us


8834 N. Capital of Texas Hwy Suite 250
Austin, TX 78759
Toll Free: 855-955-ROAD (7623)
Contact Person: Randy Ross, Senior Vice President, Sales