Dealertrack Registration, Title Solutions Join Reynolds Program

Cox Automotive announced a new integration that drives dealer value by connecting Dealertrack’s Registration and Title Solutions to Reynolds and Reynolds' ERA Dealer Management System (DMS). Te integration gives dealers a one-step registration and title process for their staffs so they can finalize deals faster for their customers. 

“We listened and delivered when dealers asked us to make importing deal information directly from their DMS easier,” said Cox Automotive Senior Vice President Dealer Solutions Tracy Fred. “Cox Automotive is committed to increasing dealer efficiency with best-in-class technologies that can integrate with all key DMS providers in the automotive retail space.” 

Replacing a multistep process, the new integration expedites importing deals and exporting to the general ledger, where supported. By simplifying the deal finalization process through improvements to the data workflow, dealers no longer need to first extract the information from the DMS. Data will populate to address information gaps that used to be caused by data conflicts between systems and by policy variances by state. 

“Our collaboration with Reynolds and Reynolds takes registration and title processing three giant strides forward for our clients and their customers,” said Kait Gavin, vice president of operations and dealer services for Cox Automotive. “There is no room for error when it comes to finalizing deals and handling customer purchase information. Reducing data discrepancies improves both customer satisfaction and dealer operational efficiency during the critical sale and F&I process.” 

Originally posted on P&A Magazine