DealerMax’s Jim Maxim Jr to present “The Menu Reviewed After 20 Years” at the 2022 event.

DealerMax’s Jim Maxim Jr to present “The Menu Reviewed After 20 Years” at the 2022 event.

LAS VEGAS – Organizers of Agent Summit announced DealerMax’s Jim Maxim Jr will present “The Menu Reviewed After 20 Years” at the 2022 event.  Agent Summit will take place May 15–18 at Caesars Palace in Las Vegas.


Decades ago, the industry took a leap forward by adopting menu selling as the de facto standard for sales and compliance in dealerships around the country. With the integration of sales and science, menus moved from simply digitizing workflow to an endlessly evolving, end-to-end buying cycle.

Retail technologies are constantly influencing consumer behavior and consequently the selling strategies for cars and F&I. Consumers are now empowered to connect upstream, buy direct, continue through after-sales, and integrate into their referral networks.

For Agents, embracing these changes means the difference of new opportunities or becoming outmoded.

Jim Maxim Jr. is chief executive officer for DealerMax, an auto dealership training and F&I income development company dedicated to pioneering retail strategies for dealerships. From 2003 to 2019, he helmed MaximTrak, a digital F&I platform, which he founded and sold to RouteOne LLC in 2016. As president of MaximTrak and as chief digital officer for RouteOne, Jim brought to market, solutions trusted by dealers around the world. Jim is widely regarded as a thought leader in business technologies and wealth-building strategies for entrepreneurs and Fortune 500 companies alike. He is a graduate of the Babson F.W. Olin Graduate School of Business of Babson College, Babson Park, MA.

Now in its 11th year, Agent Summit is designed to benefit agents and agencies of all sizes, levels of experience and catering to multiple specialties. The 2022 agenda is comprised of the general Agent Summit educational tract, the Participation & Reinsurance Symposium, breakouts targeting agencies of different levels, and a tract dedicated to New Business Opportunities. 

The event's Early-Bird registration rate of $945 will remain in effect until April 29. Attendees may reserve their room at the event's discounted rate of $209/night which will remain in effect until April 29. 


For additional information visit the event’s website. To explore available sponsorship opportunities, contact David Gesualdo via email or at 310-738-3692. 

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