ATLANTA – Cox Automotive and ActivEngage announced that they have entered an exclusive partnership that will streamline communications between Cox Automotive brands and customers, personalize the car buying experience, and increase overall sales for dealers. The ActivEngage products are now available through Cox Automotive Digital Retailing brands, including, Autotrader, Kelley Blue Book, and VinSolutions.  

“Whether online or in-store, consumers buy cars from people they trust,” said Ted Rubin, CEO and founder of ActivEngage. “We’ve discovered that statistically, customers move through any process faster and more fluidly with a real person helping guide them through it. This is how we make a historically difficult experience smoother and more appealing – through meaningful conversations.” 

With this partnership, customers can expect: 

  • A quality-controlled, centrally managed messaging environment across Cox Automotive products 
  • An extensively trained team of customer engagement experts that deliver tailored, dynamic, and unscripted service 
  • Inline messaging that immediately delivers vehicle-specific details to the messaging agent 
  • Threaded conversations that allow for cross-domain functionality and connectedness across platforms 

“ActivEngage is a unique communications platform that helps support Cox Automotive’s mission to transform the way the world buys, sells, owns, and maintains vehicles,” said James Maynard, SVP of Product for Dealer Software Solutions at Cox Automotive. “Based on ActivEngage’s data, 80% of their conversations produce actionable leads for dealers. So, now that our clients can enable consumers to have access to live professionals who truly understand dealer processes—everything from getting assistance completing a deal or verifying vehicle availability, to assisting with service appointments and trade-in valuations — dealerships will immediately see the value.”     

About the author