Deal combines automotive industry's leading AI-driven customer interaction and call performance training solutions. - IMAGE: Marcom Technologies

Deal combines automotive industry's leading AI-driven customer interaction and call performance training solutions.

IMAGE: Marcom Technologies

HOUSTON – InteractiveTel, a leading provider of AI-driven communications services and customer interaction analytics, announced today the acquisition of the assets of Marcom Technologies, an industry leader in automotive dealership telephone training and business processes. The terms of the transaction were not disclosed.

As part of the asset acquisition, which closed on March 7, InteractiveTel acquired Marcom's intellectual property, policies, programs and customer contracts. In addition, Marcom's 34 team members will join the InteractiveTel team. 

Marcom has more than 25 years of experience in sales and service call monitoring, management training, phone training, service training and coaching, and marketing ROI. 

"We are excited about combining our market-leading solutions for automotive dealers," said Gary Graves, CEO of InteractiveTel. "Marcom offers the most comprehensive customer experience refinement and accountability platform in the industry while InteractiveTel offers the most complete communications intelligence engine. By pairing the two, we can enable an unprecedented customer experience for dealerships."

InteractiveTel will brand and sell Marcom's call performance training services as SenseiCX, which helps trainees master the customer experience skills required to help dealers drive revenue and customer satisfaction.

"By adding SenseiCX, InteractiveTel becomes a single source for dealer customers, extending its value by making training easily accessible along with our unparalleled analytics," said Graves. "Similarly, Marcom's existing customers can benefit from InteractiveTel's insight and intelligent data."

The acquisition of Marcom's assets is a major step on InteractiveTel's roadmap to expand its solutions for automotive dealers. Learn more at the 2022 NADA Show, March 11-13, Booth 1857W.

Originally posted on F&I and Showroom

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