Alpha Warranty Services’ partner auto dealerships will now include a three-month SiriusXM subscription as a value-add for its new and existing contract holders.  - IMAGE: Alpha Warranty Services

Alpha Warranty Services’ partner auto dealerships will now include a three-month SiriusXM subscription as a value-add for its new and existing contract holders. 

IMAGE: Alpha Warranty Services

SALT LAKE CITY – ALPHA WARRANTY SERVICES, a provider of automotive F&I products to franchise and independent auto dealerships, has announced a new collaboration with SiriusXM, the world's largest audio entertainment company, that gives Alpha’s dealer partners more resources to enhance service and relationships with vehicle owners. 

This is another opportunity for Alpha’s dealer partners to provide even greater value to their customers and further differentiate themselves from competitors.

ALPHA WARRANTY SERVICES will delight their eligible customers with a complimentary three-month SiriusXM All Access subscription. SiriusXM All Access is SiriusXM’s most extensive offering, featuring Howard Stern, SiriusXM’s wide variety of ad-free music, plus live sports, talk programming, comedy and more. With All Access, listeners can listen to SiriusXM in their vehicle and also outside the car on the SiriusXM app and on connected devices and speakers in their homes. For more information on all the programming that SiriusXM offers, and all the ways subscribers can listen, visit www.SiriusXM.com. Customers who already received a trial subscription with their vehicle purchase are not eligible. 

“This is another opportunity for Alpha’s dealer partners to provide even greater value to their customers and further differentiate themselves from competitors. Access to three months of SiriusXM’s extensive catalog of content is a great way for Alpha’s dealer partners to say, ‘Thank You’ to customers while providing them with something they can use on a daily basis,” said Bryan Haakenson, ALPHA WARRANTY SERVICES’ Vice President of Business Development. 

Here’s how it works: auto dealerships that offer and sell ALPHA WARRANTY SERVICES’ vehicle service contracts will automatically provide a three-month SiriusXM All Access subscription. There is no cost to the dealership, and nothing required once they opt into the program. ALPHA WARRANTY SERVICES and SiriusXM do all the work. This 

unique offering is designed to complement and build on the valuable and useful vehicle service contracts the dealership is already offering from ALPHA WARRANTY SERVICES. 

“We’re very pleased to be working with Alpha Warranty Services to reach their many thousands of dealer partners and the customers they service,” said Gail Berger, Vice President, Auto Remarketing for SiriusXM. “We’re proud to be a valued benefit for customers who purchase Alpha’s F&I products, and we’re excited to give those car buyers access to our world class programming lineup, whether they are in the car, at home, or on the go.” 

ALPHA WARRANTY SERVICES will work with SiriusXM and make colorful, co-branded point-of-sale materials available to ALPHA’s dealer partners that will communicate and explain the program benefits to vehicle owners along with a social media campaign based on the natural link between driving and listening to audio content. 

ALPHA WARRANTY SERVICES dealerships that are interested in offering the program or for more information can visit: www.siriusxm.com/alphatrial.

Originally posted on Auto Dealer Today

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