BURLINGTON, Vt. – As the car shopping journey moves increasingly online, more consumers are turning to each other for guidance on products and services. Today, customer reviews have emerged as one of the top factors that people consider when selecting a business, but dealerships often lack an efficient, easy way to solicit reviews while the experience is still top of mind. To help dealerships bolster their reputation management and get the most volume and frequency of customer reviews, Dealer.com is launching a new Review Generation solution that makes managing a constant stream of personalized reviews simple for dealership staff and straightforward for the customer. Dealer.com is making it easier for dealerships to attract and promote customer reviews which ultimately strengthen a dealer’s local SEO, proactively attracting shoppers while earning customer loyalty.
Ultimately, the constant stream of customer review content can contribute to a stronger local SEO impact, reinforce dealership reputation, and can work to attract new shoppers.
“An overwhelming majority of consumers say that positive reviews are a primary consideration when deciding to use a business,” said Erica Danford, head of Managed Services at Dealer.com. “Ratings and reviews are the second-most influential contributor to a solid local SEO strategy, which makes Dealer.com’s Review Generation enhancements an essential component for success and searchability. Ultimately, the constant stream of customer review content can contribute to a stronger local SEO impact, reinforce dealership reputation, and can work to attract new shoppers.”
Review Generation offers dealerships a personalized way to request and collect consumer reviews, elevating the voice-of-the-customer using an always-on SMS-based review growth strategy, which includes:
Sending personalized automated or manual SMS text review invitations from your salesperson to the customer as soon as the transaction is complete, so their experience is still top of mind.
Reaching customers via text, a familiar communication tool that has a 98% average open rate and doesn’t require apps, accounts, or passwords making the process painless for the reviewer.
Distributing reviews for both sales and service to Google My Business locations for no additional cost which creates a holistic customer review portfolio across channels that helps boost local SEO to attract new shoppers.
Giving dealers the control to select what review sites its solicited reviews will appear on and the order in which they are listed.
Identifying performance opportunities across the dealership and to get more reviews with analytics and reporting while preventing spam messages from being sent.
For more information on Review Generation, visit https://www.dealer.com/products/managed-services/social/#reviewgeneration.
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Originally posted on F&I and Showroom
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