DENVER – Blinker announced an exciting long-term collaboration between Autotrader, an automotive marketplace, and Blinker, an award-winning tech company that created the premier digital platform for vehicle transactions between consumers.

We will be able to offer integrated financing solutions to create efficiencies for both consumers and lenders.

Autotrader brings more trust and speed to online car shopping and buying, helping car shoppers browse the widest variety of vehicle options all in one place. Autotrader continues its commitment to deliver effective digital retail offerings to consumers and dealers. Blinker will help expand Autotrader's existing marketplace capabilities by integrating innovative transactional capabilities that include improved communication between private sellers and their buyers, financing options, and fraud prevention tools, providing great value to their audience. Blinker is the only peer-to-peer e-commerce platform that provides an end-to-end solution for anyone buying, selling or financing cars. Complex vehicle transactions can happen with ease, including financing and loan payoff confirmation, at the point of sale in parking lots and at the end of driveways over mobile phones – more safe and secure than ever before.

“The Blinker team is very excited to team up with Autotrader to provide an e-commerce marketplace for private sellers. Combining Autotrader's industry-leading website with Blinker's proven transactional platform, we are delivering amazing value and simplicity for private sellers who use Autotrader. Further, we will be able to offer integrated financing solutions to create efficiencies for both consumers and lenders," said Blinker Founder and CEO Rod Buscher.

“By leveraging Blinker’s groundbreaking technology with our platform, we are simplifying the purchase process for vehicle transactions with private sellers and facilitating financing at the point of sale,” said Jessica Stafford, senior vice president and general manager for Autotrader and Kelley Blue Book.

Read: Manheim’s Lot Vision Helps Dealers, Transporters Find Their Vehicles Faster and Easier

Originally posted on F&I and Showroom

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