Protective Asset Protection’s new consumer-facing video library includes entries dedicated to service contracts, tire-and-wheel, dent, key replacement, and more.
Photo courtesy Protective Asset Protection
CHESTERFIELD, Mo. — Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty company programs, announced the launch of a series of informational videos designed to help dealers educate consumers about F&I in the early stages of their car-buying journey.
The online library is available to Protective dealer clients who wish to add the videos to their own websites. Executives said the new resource will help consumers make more informed buying decisions.
“There is so much emphasis placed on a digital retailing experience today, but much of the F&I process remains absent from this experience,” said Rick Kurtz, senior vice president of distribution. “You can get vehicle pricing, custom build options, inventory, and even financing, but the protection plan and ancillary product education is often not available, and this is what consumers need in order to make the right decision at the time of purchase.”
Originally posted on F&I and Showroom
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