ORLANDO, Fla. — David Pryor, CMO of Safe-Guard Products International, will tackle the subject of digital retail in a general session for P&A Leadership Summit and Industry Summit attendees in Orlando next month, organizers announced. The events will be held Oct. 8–10 at the Caribe Royale Orlando, with Pryor set to take the stage at 4:20 p.m. on Wednesday, Oct. 10.
“Digital retail has the potential to disrupt our industry, the biggest change to F&I since the introduction of menu-based selling, maybe bigger,” Pryor said. “You owe it to yourself and your clients to be aware of what this means for your business and the future of our industry.”
Pryor plans to discuss the current state of automotive digital retail, including its effects on the F&I process, where this rapidly evolving segment is headed, and the potential widespread adoption of digital sales and financing solutions and processes holds for all involved parties, including dealers, agents, and F&I product providers.
“Whatever the state of the economy or the retail market, digitization factors into every major decision made in our industry today, from the factory to the showroom and the F&I box,” said David Gesualdo, show chair and publisher of the Bobit group of dealer magazines. “We appreciate David for stepping up to tackle this important topic at a critical time.”
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