Bill Kelly to Helm ‘Selling to Dealers’ Panel at Agent Summit

LAS VEGAS — Automotive Development Group (ADG)’s Bill Kelly will lead a panel discussion at the upcoming Agent Summit, organizers announced Tuesday. The event will be held May 9–11, 2016, at the Venetian Palazzo Las Vegas.

Kelly’s session is titled “My Prospect Doesn’t Seem to Get It!” and will begin at 11:15 a.m. on Wednesday, May 11, as part of the “Selling to Dealers” portion of the Agent Summit agenda. He will be joined by Kevin Hausch of Protective Asset Protection, Coffeen Management Co.’s Justin Jones, Dealer Associates Inc.’s Rick Messinger and Michael Pack of Resource Agent Group/First Extended.

“So often we hear agents say that, if only they could get their foot in the door, there is so much they could do for their prospects,” said David Gesualdo, show chair and publisher of Agent Entrepreneur and F&I and Showroom magazines. “If you don’t walk away from this panel with more strategies — and more confidence — for that challenge, then you weren’t paying attention.”

The group is expected to focus on honing the message agents and agency principals give to prospective dealer clients, including the advantages particular to the agency, its programs and its sales strategy. Kelly said he was honored to serve as a moderator, particularly given the caliber of his panelists.

“This is an amazing group of high-impact industry professionals that will be sure to give everyone something to take back to their respective areas,” Kelly said. “I am looking forward to what will be the most talked-about hour at Agent Summit!”

Registration for Agent Summit is now open at the event’s website as well as by phone, fax and email. Attendees who register by April 4 will enjoy a $100 discount. To inquire about sponsorship and exhibition opportunities, contact Eric Gesualdo via email or call 727-612-8826.