Maximus Auto Group Extends Brand Loyalty For Dealers

LOUISVILLE, Ky. – Maximus Auto Group (MAG), the first company of its kind to connect its services to customers via smartphones, has added custom, white-label branding to its patent-pending app, MyCar Mobile. This new feature will allow dealers to match the app’s branding with their dealership’s brand.

“Since we thrive on the loyalty of our agents and dealers, we wanted to help dealerships build customer loyalty as well,” said MAG president Dean Harrison. “The best way to do that is to keep their brand in front of their customers.”

As a national administrator that provides vehicle protection products to dealers nationwide, MAG is the first company in its field to launch an app. Now, any new or used car buyer who purchases a MAG product can download MyCar Mobile; once they open the app, the program will have the familiar appearance of their car dealership and they can use the interface to:

• View and manage their contracts
• Connect with their dealership
• File a new claim
• Oversee existing claims
• Communicate with MAG claim reps directly through the app
• Call emergency roadside assistance

“We want our products to be appealing to agents, dealers and, ultimately, consumers,” Harrison said. “Custom branding was a natural next step toward achieving this goal.”