Daytona Beach, Fla. - Fidelis PPM, a provider of prepaid maintenance (PPM) solutions, selected DMEautomotive's (DMEa) Driver Connect as its exclusive mobile app offering for its dealer clients. Fidelis PPM will be integrated into Driver Connect, allowing subscribing dealers to put its retention and revenue-driving power right into the palms of their customers' hands.
"At our core, everything that Fidelis PPM does is about building and increasing dealership customer retention. That's what made our integration of Driver Connect and our partnership with DMEa a natural fit. This represents the latest in the series of powerful tools that Fidelis PPM has put in place for our Dealers and F&I Administrators," said Ryan Williams, executive vice president, Fidelis PPM.
DMEa research shows that engagement with, and usage of, prepaid maintenance plans drives future sales and service loyalty: 56% of consumers who have a prepaid or 'complimentary' service plan are likely to continue servicing at the dealership after expiration.
"By joining Driver Connect, which is popular with dealerships and consumers across the country, with Fidelis PPM, the leader in providing the most-requested dealer product in the country, Fidelis PPM dealers will have access to the most effective - and proven - mobile strategy available," said Mike Martinez, chief marketing officer, DMEa. "Prepaid maintenance is one of the best retention tools a dealer has - but only if a customer uses it. This partnership will put all the info consumers need about their Fidelis PPM program, as well as the marketing messages to prompt them to use it, right on their mobile device. This should greatly increase frequency of use – and with it dealership loyalty."
Mobile marketing is becoming a critical tool for dealerships with app usage a powerful driver. In 2015, more people will access the Internet from a mobile device than from a desktop computer, and DMEa research shows that 53% of consumers are likely to schedule a service appointment using their mobile device and 33% of consumers want to manage their maintenance schedule and records of their vehicle on a mobile device.
Driver Connect has helped lead the mobile next wave in the auto industry, having been adopted by some of the largest dealer groups across the nation. The DMEa app has won multiple awards, including the American Business Award and the 2013 BizTech Innovation Award.