Lojack Launches New Dealer Training Web site

Canton, Mass. — Lojack Corp. launched its new digital dealer training Web site, the Lojack Learning Management System. It features best practices for selling the LoJack Stolen Vehicle Recovery System as well as tactics to increase customer satisfaction.

LoJack consulted with F&I trainer Ron Reahard of Reahard & Associates to create a customizable platform for auto dealers and their sales associates. The LoJack Learning Management System provides several modules that can be completed at a participant’s convenience in a comprehensive, interactive learning environment.

The system also provides the flexibility for dealerships to use the materials as part of a tailored training event, as well as the ability for users to reference the material any time via a downloadable PDF guide.

“Dealers need to stay on the cutting edge of technology and part of that includes equipping their sales teams with the resources and programs that help close car sales,” said Randy L. Ortiz, CEO and president, LoJack. “At LoJack, we have spent a significant amount of time working with hundreds of auto dealer executives, managers, sales teams and vendors to determine exactly what their needs are. As such, our new Learning Management System provides powerful tactics to help increase sales and ROI on LoJack products.”

In addition to the new training Web site, LoJack offers other dealer support tools, such as a mobile application designed specifically to help sales teams illustrate the value of the LoJack Stolen Vehicle Recovery System. A consumer tab includes popular selling tools such as localized theft risk assessment modules, a product comparison grid and a theft cost calculator.