NAC Partners With Directed to Provide Smartphone CRM App & Revenue Generator

Columbus, Ohio - NAC, an administrator of vehicle programs and online business solutions, and Directed, a designer and marketer of aftermarket consumer-branded vehicle control and security systems, formed a strategic partnership.

The AutoMate Commercial Auto Program from Directed allows dealers to deliver content and real-time information to their customers. The app, which is customized and branded for each participating dealership, is cloud-linked and includes marketing tools to send e-mail, in-app messaging and SMS service reminders to customers. Value-added features, including one-touch roadside assistance, “SmarkPark,” which helps locate a vehicle in a crowded parking center, dealership inventory search/display and social media buttons help dealerships build loyalty and retention while improving the ownership experience.

“This program energizes an impactful connection between the customer, the dealership and the vehicle using one of the customer’s most valued possessions – a smart phone,” said David Richardson, Commercial Auto Team, Directed. “It’s more than just an app to be used as a dealership marketing tool. The real game changers are the consumer features; the app connects to the vehicle’s fundamental operation and provides safety and other great convenience services, which makes it an app that will be utilized daily!”

“We’re very excited about our new partnership with Directed,” said Christina Schrank, president, NAC. “Their innovative products are a staple in the automotive industry. Now, NAC’s agency partners will be able to bring Directed’s loyalty-building, communication tool – The AutoMate App Commercial Auto Program – to all of their dealership clients!”