San Clemente, Calif. — DealerSocket released RevenueRadar this month, an advanced dealership database-mining tool using DealerSocket's technology.

"We've spent several years researching the market and assessing customer needs while developing RevenueRadar," said Brad Perry, DealerSocket co-founder and chief technology officer. "This tool is a true game changer for DealerSocket."

RevenueRadar features 11 queries — called Radars — that continuously search the user's database and send ‘pings’ when customers are in unique positions to spend, driving revenue to the sales and service departments. RevenueRadar works with most major DMS solutions and integrates with DealerSocket CRM, allowing pings to appear throughout the user's CRM. This CRM integration provides accountability, as well as the opportunity to maximize every ping.

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Toni McQuilken

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Toni McQuilken is the managing editor for AE Magazine and P&A Magazine. She has a decade of editorial experience in the trade publishing world, across several industries, including print and graphics, as well as hospitality and technology. To contact her, e-mail [email protected].

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