SAN DIEGO - instaVIN launched the instaVIN Certified Pre-Owned PowerSports program, designed to help PowerSports dealers attract and retain customers for used motorcycles, ATVs, watercraft, snowmobiles and RVs. Dealers can sign up on the instaVIN Web site (www.instaVIN.com); it is administered by NAC and backed by an A rated insurance carrier with more than $26 billion in assets.

CPO programs are a well-established part of the used car industry, and now PowerSports dealers can enjoy the same benefits. Certified cars and trucks will typically sell for 10% - 15% more than a vehicle that is sold “as is”, and sell faster. Consumers prefer them over the non-certified counterparts. The instaVIN Certified PowerSports program enables all dealers to certify both their franchised nameplates and off-makes for nearly every make and model of motorcycle, ATV, watercraft, snowmobile and RV and consists of three parts:

• Current instaVIN Vehicle History and Title report (when available)

• Up to 99 point vehicle inspection

• Up to 12-month limited warranty for each vehicle

Once the dealer chooses to certify a vehicle, a certification package is purchased from instaVIN, which allows the dealer to run an instaVIN Vehicle History and Title report to check for negative title brands and similar events. Assuming all is clear with the report, the dealer either performs a vehicle inspection according to the certification standards, or orders an independent inspection through instaVIN.

After passing inspection, the vehicle is registered with instaVIN and a limited warranty is issued of up to 12 months, depending on vehicle type. Following registration, the dealer has access to a free copy of the comprehensive CPO report they can provide to their customer to validate the warranty, including the instaVIN Vehicle History information and complete inspection reports.

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Toni McQuilken

Editor

Toni McQuilken is the managing editor for AE Magazine and P&A Magazine. She has a decade of editorial experience in the trade publishing world, across several industries, including print and graphics, as well as hospitality and technology. To contact her, e-mail [email protected].

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